SEO/AEO/GEO
Being found by the right people, at the right moment, that's what it's all about. SEO, AEO and GEO work together to make sure you're visible exactly when your target audience is searching. And that's exactly what Waligoo delivers for you.
What's the difference between SEO, AEO and GEO?
SEO (Search Engine Optimization)
Ensures your website ranks higher in the organic search results of Google and other search engines such as Bing. It's all about technical optimization, relevant content, authority and an excellent user experience.
AEO (Answer Engine Optimization)
Focuses on optimizing content so it appears directly as an answer in search engines. Think featured snippets, "People Also Ask", voice search (e.g. Google Assistant, Siri) and other situations where users get an answer without clicking a link.
GEO (Generative Engine Optimization)
Is the newest and fastest-growing discipline. It focuses on AI-driven search engines such as Google's AI Overviews, ChatGPT Search, Perplexity and other generative answers. With GEO, you optimize your content specifically so AI models not only find your information, but also present it accurately, completely, persuasively and preferentially in their summaries.
The way people search is changing at breakneck speed. SEO remains the foundation, AEO provides direct visibility in answers, and GEO is becoming increasingly crucial to stay relevant in the age of artificial intelligence.
Our approach
Everything starts with data. Google Search Console, Google Analytics, crawl analyses, technical audits... we read the numbers like an open book and translate them into actions that make an impact. No vague advice, just concrete steps with a measurable result.
We work technically: from crawl budget and indexing structure to structured data, Core Web Vitals and internal link structure. But we also think strategically: who are your customers, what are they searching for, and how do you make sure you're the answer?
Waligoo has managed more than 25 websites and built more than 10 that today deliver demonstrable added value to their owners.
What do you notice after a project?
More organic traffic from people who are truly looking for what you offer. Less dependence on paid advertising. A website that performs better year after year instead of stagnating.
Return on investment for the long term.